How important are storefront doors? Well, that all depends on the type of business that you operate. If you are inviting customers from off the street into your business, if you plan on being able to provide the impression that you’re an open and welcoming business, then they are essential.
If you run an office and don’t have a lot of clients stopping by, and your business is not based on walk in customers, then you don’t need to worry so much about storefront doors.
When you think about storefront doors for the Greater San Jose area, though, you would probably think about a retail type business, or even a restaurant or café. Throughout the city, there are thousands of businesses that cater to a wide range of customers. Some will be more focused on high end customers who already know what they want and know what they’re going to expect when they step foot inside the store. Others will be catering to the regular average individual like you and me who might be out for a stroll down main street and then see something that catches our interest.
With the right storefront doors, you can create a more inviting environment in which to attract clients from all over. With the wrong storefront doors, you could actually have the opposite effect and keep people from finding your business, or even from wanting to come in and check it out.
Some businesses spend a lot of money on marketing, trying to determine what their customers and target market want from them. They research the shopping methods that people use and they determine that visual clues and cues are some of the most important facets to a street front business.
People (customers) want to feel as though they are welcomed by this business. They want to be able to see into the business and know what they offer before they open the doors. You could offer them that with tall floor to ceiling windows. That would be fine, but what kind of impression would you be providing to those same potential customers if you have solid doors that are too heavy to open and don’t provide the same sense of welcoming?
The difference between storefront doors and home front doors.
While you may be thinking that the front door with the arching glass over the top is the best for your home, that it allows you to see out and who is at your front door while also protecting your home, these type of doors are not ideal for businesses. Some businesses are built out of old homes, or apartment buildings, so they may have these similar types of doors. That may offer the customer a homey feel to the place. However, there is a limited benefit to these types of doors.
Are your glass storefront doors going to be protecting your business from a break-in? No, they don’t have that same purpose. Some of the glass that is used in these types of doors, though, are impact resistant, so if someone was trying to break into your business, it wouldn’t be as easy as you might think.
There are other ways to protect your business after hours, such as commercial doors or roll up doors that can be brought down over the storefront doors to keep them from being attacked by people on the street. While crime is a real concern, the first concern for any business owner when it comes to their storefront absolutely must be what attracts customers into the store.
Every business is different.
Isn’t it great that every business is different? Wouldn’t the world be a drab, boring place if they were all the same? That doesn’t mean that you have to install a wild and crazy design for your storefront doors. But you should consider what your ideal customer is and what they prefer.
Have you ever walked past a business that might have been something interesting, but because the door was solid, looked old and decrepit, and you couldn’t see anything inside the building you simply passed it by? Most of us have done that at one time or another throughout the years.
You need to evaluate your business to determine what type of storefront doors are going to be ideal for you and your business. This can be challenging, especially if you don’t know what’s available for you at this time.
After all, how often do you shop for storefront doors? This is simply not something that a lot of companies focus on, but it’s something that is important for a variety of reasons.
Now, where can you turn when you know that you want the best storefront doors for your business, but you don’t want to mortgage your home any more than it is to afford it? There are few options, to be honest, but one of those options is Access Commercial Door Company.
We have been working with businesses like yours throughout the San Jose area for more than 13 years, helping them determine what would be the ideal doors for their storefront properties. Just because you have a retail business, or a restaurant, or a café, or another type of business, that doesn’t mean there’s a one size fits all approach to these types of doors.
When you call Access Commercial Door Company, you will be asked questions. We will learn everything we can about your business, but also about your needs, your concerns, and answer all of your door related questions.
Doors are the keys to any successful business. The right doors offer an invitation to customers. Other doors offer protection and security. Sometimes, they do both and that’s what we’d like to help you achieve for your business.
Call Access Commercial Door Company today to find out what type of storefront doors are ideal for your San Jose business and when we find the right fit, we’ll do the rest. Contact us today.